On the microphone
Super Wives of the NFL: Their Inside Stories — the show she hosts and executive produces, where the women of the league talk without a press officer in the room. Head coaches' wives, players' wives, daughters.
Journalist · Host · Founder
Stacey-BellLynn
Twenty years on camera. A decade inside the world of pro football. A voice that women trust and brands have been trying to reach.
Follow along
Who she is
A journalist first. Everything else came after.
Stacey-Bell Lynn spent twenty years in local news, including NBC in New York, before pro football ever entered the picture. That is the part people skip, and it is the part that explains everything else — the questions she asks, the rooms she gets into, and why the people in them talk to her.
She married into the league thirteen years ago and found a world that was covered relentlessly from the field and not at all from the house. So she did what a reporter does with a story like that: she went and got it on the record.
Today she hosts, she builds, and she raises money for the causes her family put its name on. The through-line is the same one it has always been — women, told properly, by someone who knows how to listen.
More about Stacey
The work
Four things she is building
With brands
Partnership, integration and on-camera work for brands trying to reach women in and around the sport — in beauty, wellness, food and drink, apparel and hospitality. Built to the brand, never sold off a shelf.
In product
Product development aimed squarely at the audience she already speaks to, rather than at the one a category assumes it has. Beauty and lifestyle, in development.
For the foundation
The Lynn Family Foundation — scholarship, mentorship and cancer research, anchored by an annual tournament weekend at Stonebriar Country Club in Frisco, Texas.
Her audience
The fastest-growing audience in American sport.
Women 21–55, arriving in numbers no one built programming for. Stacey is already in that conversation.
+54%
Growth in new female NFL fans — 9 of the 16 million new sports fans tracked were women.
Nielsen · Women & Sports, H1 2026
+18%
Year-over-year rise in viewing minutes, at 28.6 billion minutes in the first half of 2026.
Nielsen · Women & Sports, H1 2026
+17.5%
Year-over-year growth in women's sports sponsorship, across more than 5,300 deals.
SponsorUnited · Women in Sports, 2026
Brands keep buying these women through the men's programming and hoping they hear it. Stacey speaks to them directly, in a voice they already trust. The case for the platform
What she talks about
Five subjects, one voice
Football, from the inside
Insider perspective and behind-the-scenes life that no beat reporter has access to.
Style & beauty
Elevated casual — sophisticated taste at a price real women actually pay.
Wellness & self-care
Routines that survive a season of moves, travel and other people's schedules.
Table & travel
Food, drink and hospitality — the parts of the life that are worth sharing.
Empowerment
Women who built something of their own while the league moved their family.
Giving back
The Lynn Family Foundation — scholarship, mentorship and cancer research.
Work together
Brand partnerships, appearances and press.
Tell us what you are trying to reach and we will come back with the media kit and two or three concrete ways in.