Access no one else has
Head coaches' wives and players' wives do not sit for team podcasts. They sit for Stacey, because she has lived the same life and asks like a journalist, not a fan. That access is the moat.
For brands
The audience arrived.
The programming didn't.
Women are the fastest-growing audience in American football and the least well served by what gets made around it. Most brands still buy them indirectly — through men's programming, hoping the message carries. This platform speaks to them first, in a voice they already trust.
- The showWeekly, in season
- SocialClips from every episode
- EventsTournament weekend
- AccessCoaches' and players' wives
The market
Three numbers worth a meeting
+54%
Growth in new female NFL fans. Of the 16 million new sports fans tracked, 9 million were women.
Nielsen · Women & Sports, H1 2026
28.6B
Viewing minutes in the first half of 2026, up 18% year over year. Ad spend against it is up 120% since 2022.
Nielsen · Women & Sports, H1 2026
3.5×
Women's sports sponsorship is growing more than three and a half times faster than the men's leagues, across 5,300+ deals.
SponsorUnited · Women in Sports, 2026
Why this platform
What a brand is actually buying
Credibility that transfers
Twenty years in broadcast news, including NBC New York. The show sounds like journalism because it is, and a brand placed inside it inherits that tone rather than fighting it.
An audience defined by intent
Women 21–55 across lifestyle, beauty, wellness, food and drink and football itself — reached in the context where they are already paying close attention, not interrupted in someone else's.
A season-long rhythm
Weekly publication through the regular season and into the playoffs, with clips cut for social off every episode. Partnership runs as a campaign, not a one-off read.
Ways in
Five shapes a partnership takes
Every one of these is built to the brand rather than sold off a shelf. Terms, exclusivity and scope are set in conversation.
- Presenting partner
Season-long title association across the show, artwork, social and the email list. One brand per category.
- Segment partner
Ownership of a recurring segment — Red Zone Queens being the obvious one — with a named integration each week.
- Product integration
Genuine use, on camera and in the conversation, for brands in beauty, wellness, food and drink, and apparel.
- Content & social
Purpose-built content beyond the episode: shoot-day assets, vertical clips, carousels and creator collaboration across the league's wider network of women.
- Events & hospitality
Activation around the Lynn Family Foundation tournament weekend and other live moments, where the audience is in the room rather than on a device.
The categories she already posts in, unprompted. A partnership lands inside content that looks like this, not beside it.
How it works
Three steps, no rate card first
01
Tell us the objective
Send the brief, the category and the window you are working to. Fifteen minutes on the phone is usually enough.
02
Get the media kit
Current audience figures, platform detail, past partner context and pricing, sent directly rather than published.
03
Build the integration
Scope, exclusivity and creative agreed, then executed inside the season's production rhythm.